Tips for ecommerce beginners

If you want to be successful in online commerce, you have to make an effort: Poor technology, design carvers or obscure internet addresses are just a few of the hurdles that newcomers should avoid shopify inspector.

1. Saving on technology and service: An online shop Amazon World Summer Camp that is not online does not make any money. Beginners who have no experience creating and maintaining websites should seek a hosting provider with good technical support. The availability of support should also be taken into account with the shop software - this usually lacks open source systems.

2. A URL that nobody knows: Creative names do well in the pedestrian zone, but search engine optimization counts on the internet. The Internet address should contain terms that characterize the assortment. Attention: brand names are taboo here for legal reasons. Who sets up a shop on an online marketplace, has the advantage that this already has a high relevance for search engines.

3. Anyone can design: The trust of potential customers depends heavily on a respectable appearance. These include, for example, professional color schemes and typography as well as product images, which should be available for each article from different perspectives. Shop systems usually offer templates for the shop layout. Full-service partners are constantly adapting their templates according to design and conversion criteria and are thus particularly promising.

4. The big wait for the customer: Success in e-commerce requires an active application of your own shop. Key elements include, for example, the connection to price and product search engines and the maintenance of the customer base through promotional offers and e-mail marketing. As with the maintenance of the shop itself, specialized knowledge and the right tools are necessary - here, too, can help partners who offer such services in the package.

5. I have the legal situation under control: online trading is subject to special legal requirements that merchants must comply with. In mid-2014, for example, the right of withdrawal will be changed throughout Europe. The terms and conditions of a shop must be adjusted continuously. Either traders rely on reliable legal advice or work with partners who make such adjustments automatically.

6. Target purchase: If the customer's shopping cart is full, dealers are not yet at their destination. According to the Institute for Trade Research Cologne, every fourth customer will cancel the purchase if they do not find their preferred payment method. That's why retailers have to offer a range of payment options right from the start - the most popular ways among shoppers, according to the latest bvh survey, are bill and direct debit. Dealers can hedge against payment defaults when purchasing an invoice.

7. Processing is only formality: Even with the order, the sustainable success of a shop is not yet guaranteed - only when it works with logistics, customers come back. In the meantime, a high degree of transparency has become established for the customer during the shipment of goods: confirmations for purchase, receipt of payment and shipping with tracking code are no longer the exception, but the rule. The payment processing must be reliably organized; the selected shop software should provide interfaces for logistics and customer communication.